AIM FOR SUCCESS
SERVICE ADVISOR COACHING
You likely already recognize the challenges involved in ensuring your service advisors effectively adopt and implement best practices. Our coaching program becomes your trusted partner in bridging the gap, making it easier to integrate new information, systems, and processes seamlessly into your operations.
The Advisor Coaching Program Provides
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A weekly forty-five-minute meeting via Zoom.
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Recorded call review and evaluation of the inbound and outbound phone calls.
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Phone shopper calls to your store to evaluate the guest experience.
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Phone shopper calls to your competitors for comparison.
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Resources for scripts, lost sales tracking, and deferred work follow up.
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Role play of customer service interactions.
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General business philosophies
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Unlimited phone support
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Monthly report on the advisor’s progress
custom-tailored coaching
Each session is designed around the specific challenges, goals, and growth opportunities of your shop and service advisors.
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one-on-one virtual sessions
Convenient, focused coaching sessions that maximize learning and development, accessible from anywhere.
industry
expert coaching
Our coaches bring years of real-world experience in automotive service, sharing proven strategies and insights for success.
no
contracts
Auto Ignite Management does not use contracts. However, because change does take time, we suggest you are prepared for the four to six month period it may take to recognize improvements.
Meet Paul Ackerman
Service Advisor Coach
Paul is an ardent seasoned veteran of the automotive repair industry, having worked for dealerships, franchises, and multiple independent repair shops. A former ASE certified Service Advisor & Parts Specialist, he has worked as a Service Advisor and Service Manager inside the industry. Bringing over 15 years of experience to the team, Paul started off his professional career in the hospitality industry, working for Vail Resorts, Starwood Hotels & Resorts Worldwide, and various 4- and 5-star restaurants throughout Colorado. This background exposed him to extensive customer service training. Knowing very little about automobiles, he brought his customer service, “can do” attitude, and organizational skills into the industry and quickly changed the philosophy and perception of the customer experience when visiting an automotive repair shop.
Paul currently has a Class A Commercial Driver’s License and tried to undertake a new career in commercial trucking, however with a downturn in the industry, he decided to return to automotive repair which he considered a personal passion. He understands the necessity of automotive repair, an industry that will always be a constant need for people. He derives his passion from the aspect of helping people in difficult times and educating them about their vehicles.
Paul was born and raised in Colorado, where he graduated from Highlands Ranch High School and attended Colorado University of Denver, pursuing a degree in Liberal Arts. Paul continues to live in Colorado, happily married to Deanna his wife and surrounded by family located all over the beautiful state. In his free time, he enjoys travel, golfing, camping, and hiking. He also enjoys attending concerts, comedian shows, and Denver Broncos football games.
Advisor Coaching
Frequently Asked Questions
What is the purpose of the virtual coaching program?
The virtual coaching program is designed to help service advisors identify and implement the corrections necessary to achieve personal and professional success. It also focuses on improving your business by addressing unique challenges and integrating effective practices into daily operations. Consistency in training ensures excellence in results.
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What are the benefits of the coaching program?
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Convenience and Flexibility: Sessions can be accessed from anywhere during business hours.
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Cost-Effective: Saves time and expenses associated with travel and in-person training.
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Personalized Training: Tailored to address individual strengths and areas for improvement.
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Consistent Updates: Gain access to the latest industry trends and techniques.
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Performance Tracking: Data-driven insights to measure and enhance progress.
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Continuous Support: Unlimited email and phone support for your staff during business hours.
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Call Performance Analysis: Review and improve phone etiquette to turn inquiries into sales.
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3. How often are the meetings?
Weekly, approximately 46 calls a year.
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How long are the meetings?
45 minutes in length
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What is required to get started?
The first monthly fee is payable upfront. Payments are processed automatically on the first of each month via a credit card on file with our office.
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Is there a specific time and day of the call?
Yes, the calls will be convenient for both you and your coach and will generally be consistent time and day weekly during business hours.
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Can I call more than once a week?
The program does include some additional phone support. Your coach is available for conversations when issues arise that need immediate attention.
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​Are there any off-limits discussions?
NO, you can use your coach to discuss almost anything really. Please understand that no legal advice will be given.
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​How do the conversations start/go?
Each week your coach will have their agenda planned before the meeting and the agenda will include asking you for your issues or questions that need to be covered. The coach will prioritize the discussion items to make the best use of time. The coach will not end a call in the middle of an important discussion.
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Is there a long-term contract?
No, Auto Ignite Management does not use contracts. You can cancel services at any time with a 30-day written notice.
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How long does it take to see the results?
While improvements can vary, we recommend a commitment of four to six months to start recognizing meaningful changes in business operations and service advisor performance.
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Can management participate in the coaching sessions?
Yes, management can be involved in the sessions to collaboratively plan for the future, set goals, and implement changes tailored to the business’s specific needs.
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What topics are covered during coaching sessions?
Coaching sessions focus on:
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Best practices for service advisors.
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Addressing process improvement opportunities.
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Strategies for aligning operations with business goals.
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Proper phone etiquette and turning inquiries into sales.
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What kind of support is included outside of sessions?
The program offers unlimited email and phone support for your staff during business hours to address any questions or challenges.
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How is performance monitored and tracked?
The program uses data-driven insights to track service advisor progress, measure the effectiveness of strategies, and refine skills as needed.
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Any Coaching references?
We provide references and encourage you to ask them what getting help has meant to their performance.
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Can I stop the coaching program at any time?
Yes, send an email and tell us you want to quit. We Don’t Use Contracts Because We Don’t Have To. We want you to stay with us because the program is working.
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How do I know this program is right for my business?
This program is ideal for businesses seeking a trusted partner to help service advisors adopt and implement best practices, address challenges, and improve customer service while driving business growth.
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NOTE – Advisor must access meetings on a computer with audio and video, in a quiet
environment with no distractions or interruptions.
All inbound and outbound calls must be recorded. Service provider and cost are your responsibility.